4 Steps to Customize  your Brand Packaging

    Posted by Emily Varvarenko on Sep 9, 2020 8:10:29 AM

     

    In order to be irreplaceable, one should always be different. 

     People love by sight. That’s why packaging is one of the most important parts in building the visual part of brand development. Creative packaging design allows brands to take their customers through an exciting journey. The following steps generate trust and loyalty.

    How to customize your packaging

    1. Choose your material

     Plastic is out of the question. From the first stage, remember about your social responsibility and try to use renewable materials. It will bring your business a range of benefits from cutting cost to increasing market shares by utilizing eco-friendly products.

    2. Define your format & size

    Will it be a capacious functional folded box? Or maybe a compact recyclable bag? According to your brand image, together with the marketing team, think about the best option for how your product packaging will look like.

    3. Create your own design

    Colors? Printings? The big moment of your imagination! All ideas are totally unlimited and welcomed. So, you`re able to customize it in terms of your brand purposes. The professional technical teams will advise you the best way of printing to save your high-quality: silk, hot or digital.

    How to customize your packaging - colors

    4. Add some features

    The most pleasant part of creating your visual. Details such as ribbons, buttons, zippers, labels- whatever- will definitely win your customer's attention and be recognizable among them. This final step helps you create the ready-to-use packaging that best suits your brand image & market.

     

    How to customize your packaging - labels

    Nouveau call-to-action

    Topics: Innovation, Packaging