Tote Bags: your best marketing tool in 2021

    Posted by Luigi Risaci on Dec 2, 2020 6:01:40 AM

     

    Sac en coton

    The ban on single-use plastic bags is the main factor stimulating brand interest in reusable bags. But these tote bags are more than just a means of transporting goods, they are an opportunity of brand awareness.

    Many retailers have already adopted these bags, so much that you will find them in almost every shop you visit.

    But are they the right choice to promote your business? You will find out a wide range of benefits in this blog article:

    Advertising 

    There's something really different about this type of advertising. While these bags allow you to present your brand to the public, they can also contain your contact details (such as physical address, telephone number, e-mail address, etc.).

    Each time a customer makes a purchase, you advertise your brand by packing their items in a personalised tote bag that they can take with them.

    Branding

    If your logo reflects the essence of your business, branding is necessary to maintain this perception and build customer loyalty. Familiarizing the public with your company is an excellent way to make it prosper. 

    Put your name and logo on the tote bags you distribute. This method has proven to be very effective, as your brand recognition increases with each bag you distribute.

    Economical

    We understand that cost is an important factor while choosing promotional items for your company; you want to ensure as many tote bag prints as possible without spending an arm or a leg. 

    Reusable bags are actually a fairly economical choice, depending on the type you choose and the materials they are made of.

    Retention

    Customers use your bags to safely carry their purchases home. They are also likely to reuse the bag later for a variety of applications, from shopping to the gym. 

    This is especially true if you have chosen durable materials and an attractive design. Your business benefits from free publicity every time it reuses its tote bag.

    Diversity

    Personalised tote bags offer many possibilities: you can make them in any shape, size, colour, style and even thickness you wish. After all, they are fully customisable. 

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    This gives you the opportunity to create a bag that perfectly suits your business. It also allows you to stand out from the competition because you have a unique packaging

    As you can see, personalised tote bags create a lot of marketing opportunities for your company. No wonder they are already being used by many companies and many more are taking an interest in them every day! 

    Today, tote bags are made from eco-friendly materials such as cotton, jute, non-woven, canvas and polyfelt.  

    If you think your business could benefit from even one of the above, tote bags are promotional items that you should consider. 

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    Topics: Packaging